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Jem 101
- The cartoon was designed to promote the dolls,but the term "toytoon" is a vast underestimationt Jem, from the beginning, was designed to be a multimedia experience. In a highly choreographed campaign, Jem came on the scene in doll form, as well as in cartoon form which overlapped in other ways as well- even the auxiliary outfits for Jem were featured on the cartoon, as were the songs that came on the cassettes packed with the dolls. If that weren't enough, the doll outfits came with names like "Gimme Gimme Gimme", which was also the title of a song shown on the cartoon, and a song featured on the cassettes that came with a Jem playset.